Do we have to rebuild our existing site to get this?

Not always. If your current site is on a stack we can extend (Next.js, WordPress with a proper API, Webflow), we can often replace the form layer, wire in proper CRM integration, and add the attribution and routing without a full rebuild.

How is this different from adding a form plugin to WordPress?

A form plugin captures a submit and fires an email. It doesn't route based on market or service, doesn't tag attribution reliably, and when the plugin vendor changes their pricing, you break with them. Website CRM integration at the architecture level means your forms, routing, and follow-ups are part of your system.

Can you connect this to a CRM we already have?

Yes. If you're already on HubSpot, Salesforce, Pipedrive, Zoho, or a custom CRM, we build the integration on top of what you have. If you don't have a CRM yet, we can pair this with a custom CRM build so you get both in one project.

How long until leads actually flow in?

Launch day. That's the whole point of building the site and the pipeline as one project: the first lead through the door gets the full treatment.

What happens if we want to change the website later?

Because the CRM integration lives at the data layer, not in a form plugin, redesigning the site doesn't break the pipeline. New pages inherit the same lead capture and attribution logic.

Growth

Web & Digital

Website + CRM Solutions

Most teams build the website, then bolt on a CRM, then duct-tape a form plugin to connect them. We design both as one system from the start, so every lead, customer event, and touchpoint lands in the pipeline automatically, with the routing and follow-ups already wired in before launch day.

Site + pipeline, one project

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The Problem

The cost of the current setup.

Most websites are built to capture leads but not to do anything with them. The form submits, an email fires to a shared inbox, and the rest is somebody's good intentions. That gap between 'lead captured' and 'lead worked' is where growing businesses lose pipeline.

Our Approach

A connected, intentional approach.

We build the website and the CRM as a single connected solution. The data model is agreed on before a page is designed, lead capture forms are custom-built into the site, and routing rules are written into the system before launch day.

The E&E Difference

This one doesn't work alone. None of them do.

The same team builds and connects each of these, so every lead, record, and hand-off lives in one place instead of three.

Website + CRM

Web Development

Custom CRM

Integrations

Real Result

pages wired to one CRM pipeline

Every one of the 55 pages writes leads directly into the CRM with the market, service, and campaign tagged automatically. The outcome is one unified pipeline for all 28 markets.

R&G Luxury Landscaping, Orlando

What's Included

What you get.

Integrated lead capture

Custom forms built into the site, not bolted on. Every submit writes directly to the CRM with validated fields, no plugins, no webhook duct tape.

Pre-wired attribution

UTM parameters, referrer, landing page, campaign, and market captured on every lead automatically. You see where every contact came from without asking.

Automation on launch day

Assignment rules, follow-up sequences, and status notifications are wired before the site is live. The first lead gets the full treatment.

Unified contact record

One canonical customer record across the website, the CRM, and anywhere else the contact shows up. No duplicates, no guessing.

Role-based routing

Leads go to the right regional manager, sales rep, or team queue based on service type, location, or campaign. Not to a shared inbox nobody owns.

Custom forms without plugin bloat

Form logic, conditional fields, multi-step flows, and file uploads built as part of the site, so the experience matches the brand.

CMS + CRM sync

Gated content, personalized pages, and returning-visitor experiences can read from the same customer record the sales team sees.

Foundation for automation and integration

Once the site and CRM share one clean data spine, everything else you add on top is easier and safer.

How We Work

How this actually gets built.

01
Discovery
We map your sales process, your current (or future) CRM, your lead sources, and the handoffs that matter. Before any design happens, we know what a 'lead' is in your business.
02
Joint architecture
A single documented plan covering the site structure, the CRM data model, the lead routing rules, the automation triggers, and the attribution strategy.
03
Build in parallel
Site and CRM are built at the same time, against the same data model. The forms are wired into the CRM as they're designed, not after.
04
Pre-launch validation
We run test leads end-to-end: form submit, CRM write, attribution tag, routing assignment, follow-up email, status update. Every path your real leads will take is walked at least twice.
05
Launch together
Site goes live and the pipeline is already working. The first real lead lands on the right person's queue with the right sequence firing.
06
Iterate
Post-launch we watch the real lead flow, tune routing, adjust sequences, and evolve the forms based on what real submitters are doing.

FAQ

Straight answers to common questions

Free Consultation

Ready to see what website + crm solutions looks like for your team?

Thirty minutes, free. We'll walk through your current stack, show you where website + crm solutions fits, and tell you what we'd do. No pitch deck, no follow-up drip.

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