Do we have to give up WordPress, Contentful, or Sanity?

Not always. If your team already knows and likes an editor, we can often run a custom content model on top of it through the headless CMS approach. A fully custom CMS is the right call when the editor itself is fighting your team or when per-seat pricing is punishing growth.

How is this different from WordPress with custom fields?

WordPress with custom fields works up to a point. Past that, the plugin ecosystem becomes the architecture, and plugins break, go unmaintained, or change hands. Custom CMS development means the content model, editor, workflows, and integrations are part of the codebase your business controls.

What about content migration from our current platform?

Migration is part of every CMS project. We map your existing content to the new model, validate on the way in, and keep URLs stable so SEO isn't punished.

Can the CMS feed more than just our website?

Yes. That's one of the main reasons to build it custom. Structured content can feed the website, a mobile app, the CRM, partner APIs, and internal tools. Publish once, it shows up everywhere it should.

How long does a custom CMS build take?

A content-model-first CMS with 5–8 content types, editor, workflow, and migration is typically 6–10 weeks from kickoff to production. Larger builds run 10–16 weeks. Every project ships working pieces in two-week increments.

Growth

Web & Digital

Custom CMS Solutions

Off-the-shelf CMS platforms either over-promise and over-complicate or force your team into rigid templates. We build the editing workflows, media handling, and preview tooling your content team needs, tightly integrated with the rest of your site so publishing is quick, predictable, and doesn't break production.

Publishing without the wrestle

Get a Free Consultation See Our Process

The Problem

The cost of the current setup.

Every content team starts the same way: a default CMS, a handful of page templates, and a content library that looks clean for about six months. Then the business grows. New markets, new services, new content types, and the CMS becomes a bottleneck you work around instead of a tool you use.

Our Approach

A connected, intentional approach.

Custom CMS development starts with the content model, not the editor. We design the model around how your team works, then build the editor, the preview tooling, and the publishing workflow on top of it. The result is a CMS that feels like it was built for your team because it was.

The E&E Difference

This one doesn't work alone. None of them do.

The same team builds and connects each of these, so every lead, record, and hand-off lives in one place instead of three.

Custom CMS

Web Development

Website + CRM

Real Result

markets publishing without a developer

The content team now ships new market pages, updates service copy, and refreshes the project gallery on their own schedule. No developer ticket, no delay.

R&G Luxury Landscaping, Orlando

What's Included

What you get.

Content model built around your business

Service pages, case studies, market pages, team members, gated assets. Every type structured with the fields that matter, not a generic body blob.

Editor your team wants to use

Structured fields, conditional inputs, guided authoring, and helpful defaults. New staff productive in an afternoon, not after a week of training.

Real preview

Preview renders exactly what production will render, not an approximation. Editors publish confidently because what they see is what ships.

Publishing workflows that match your org

Role-based permissions, draft/approval steps, scheduled publishing, and a clean audit trail of who changed what and when.

Headless-ready architecture

The CMS can feed your website, your mobile app, your CRM, and your partner integrations from one source of truth.

Search, filtering, and reuse built in

Content is structured, so it's queryable. Build landing pages from existing case studies, populate resource libraries dynamically, reuse structured fields across templates.

Tight integration with web and CRM

The CMS, the site, and the pipeline are one system. Content drives SEO, forms, gated experiences, and personalization from the same record.

Owned forever, not licensed per seat

Your CMS is part of your codebase. No per-editor pricing, no vendor lock, no renewal surprises. Adding a tenth editor costs the same as the first.

How We Work

How this actually gets built.

01
Content audit
We catalog every content type you publish, every field you use (and every one you wish you had), and every workflow someone has to remember instead of the system enforcing.
02
Content model design
A documented schema for every type: fields, validation, relationships, permissions, workflow. Your team reviews and signs off before a line of editor code is written.
03
Editor & workflow build
We build the authoring interface around the model. Structured inputs, inline help, validation, preview, and the approval flow your team uses.
04
Integrate with the site
The CMS connects to the front end, the CRM, and wherever else the content needs to flow. Structured content means the site can do real things with it.
05
Migrate and train
Existing content moves into the new model with validation on the way in. Your team gets trained on the editor, the workflow, and the guardrails.
06
Evolve
Content needs change. New types, new fields, new integrations. Because the model is structured and the CMS is part of your codebase, we add them without rebuilding the whole system.

FAQ

Straight answers to common questions

Free Consultation

Ready to see what custom cms solutions looks like for your team?

Thirty minutes, free. We'll walk through your current stack, show you where custom cms solutions fits, and tell you what we'd do. No pitch deck, no follow-up drip.

Get a Free Consultation Browse Services

Also Useful