What's your minimum ad spend?

Google Ads management works best with enough monthly spend for the algorithm to learn, typically $2,500/mo and up in competitive markets. Below that, the data gets too thin for meaningful optimization.

Do you offer flat-fee or percent-of-spend pricing?

Flat fees by scope. We don't run percent-of-spend because it incentivizes the wrong thing: spending more isn't the same as spending better.

How long before we see results from Google Ads?

First qualified leads usually land within 2–3 weeks. The optimization loop (learning what queries and audiences convert to revenue) takes 60–90 days before the account is running at its efficient target.

How is this different from what we've had from other agencies?

Most PPC management stops at the ad platform. We tie the account to the CRM so the algorithm optimizes against revenue, not form fills. Reporting shows pipeline, not just platform metrics.

Can you take over an existing Google Ads account?

Yes. We audit the existing account, identify wasted spend, and migrate campaigns into a cleaner structure without dropping the historical conversion data Google has already learned from.

Growth

Marketing

Google Ads Management

Most Google Ads accounts burn through budget on the wrong keywords because nobody tied spend to real revenue. We start with your CRM data, structure campaigns around the queries that close, and optimize weekly against the outcomes that matter: booked consultations, qualified leads, closed deals. Not just clicks.

Spend tied to revenue

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The Problem

The cost of the current setup.

A Google Ads account is the easiest place in marketing to hide a problem. Impressions are up, clicks are up, the conversion rate is 'healthy,' and somewhere in the business a founder is asking why the phones aren't ringing. The ad platform is optimizing for signals that are almost never the same thing as revenue.

Our Approach

A connected, intentional approach.

We start with your CRM, not the ad platform. What does a closed deal look like? What queries did the deals you won come from? We wire the pipeline back into the account so Google's algorithm optimizes against revenue, not just form fills.

The E&E Difference

This one doesn't work alone. None of them do.

The same team builds and connects each of these, so every lead, record, and hand-off lives in one place instead of three.

Google Ads

Meta Ads

SEO

Web Development

Real Result

markets with geo-targeted campaigns

Each of the 28 markets has its own geo-targeted campaign feeding the matching landing page, with offline conversion tracking pushing closed revenue back to Google.

R&G Luxury Landscaping, Orlando

What's Included

What you get.

CRM-driven keyword research

Keywords sourced from the queries that produced your real deals, not a third-party volume scraper.

Campaign structure built for the buyer

Tight match types, negative keyword discipline, ad groups built around query intent, so each ad speaks to the search it's showing against.

Landing pages that match the ad

Dedicated pages tied to each campaign intent, wired directly into the CRM, designed to convert rather than decorate.

Offline conversion tracking

Revenue from closed deals pushed back to Google so the algorithm learns from real business outcomes, not just form-fill proxies.

Weekly optimization

Budget shifts, match type cleanup, negative keyword additions, bid strategy tuning. All part of the work, not a quarterly check-in.

Real reporting tied to pipeline

Spend, leads, consultations booked, deals closed, revenue attributed. Platform metrics shown but not the headline.

Local campaign targeting done right

Geo-targeting, local ad extensions, and bid adjustments for the markets that serve your buyers, not a blanket US-wide spend.

Paired with SEO and Meta Ads

Paid search, organic, and paid social share one query and audience strategy instead of three separate agencies optimizing around each other.

How We Work

How this actually gets built.

01
CRM and conversion audit
We pull closed-deal data from your CRM, match it to historical ad spend, and identify what query and campaign patterns converted.
02
Campaign strategy
A documented plan: keywords tiered by intent, campaign structure, budget allocation, match type strategy, and the conversion signals Google will optimize against.
03
Build and launch
Campaigns, ad groups, ads, extensions, and landing pages built and deployed. Conversion tracking wired end-to-end before the first dollar is spent.
04
Offline conversion loop
CRM events (qualified lead, consultation booked, deal closed) pushed back to Google. The algorithm starts learning from revenue, not just form fills.
05
Weekly optimization
Every week: review performance against pipeline, pause what isn't working, scale what is, expand negatives, refine match types.
06
Monthly reporting tied to revenue
Short, honest report: spend, leads, consultations, deals, revenue. Written for a business owner, not a procurement team.

FAQ

Straight answers to common questions

Free Consultation

Ready to see what google ads management looks like for your team?

Thirty minutes, free. We'll walk through your current stack, show you where google ads management fits, and tell you what we'd do. No pitch deck, no follow-up drip.

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