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Core

Marketing

Search Engine Optimization (SEO)

Most SEO work ends up as a monthly report full of keywords no one searches. We start with the queries your buyers type, build the technical foundation into the site itself (structure, speed, schema), and pair it with content and local pages that earn trust from both Google and the humans reading them.

Rank where it matters
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The Problem

You're ranking for the wrong things, or nothing.

You're ranking for terms nobody buys on, or you're not ranking at all. Every audit flags the same 40 recommendations, but traffic doesn't move and neither does pipeline.

Our Approach

Rankings tied to pipeline, not vanity reports.

We start with your buyer's real search behavior, fix the technical foundations built into the site, and create the content and local pages that rank. Then we tie every piece of organic traffic back to what it generates downstream.

The E&E Difference

This one doesn't work alone. None of them do.

The same team builds and connects each of these, so every lead, record, and hand-off lives in one place instead of three.

SEO

Real Result

28

markets ranking on page one

Organic now contributes meaningfully in every market R&G serves, with market-by-market service searches ranking on page one.

R&G Luxury Landscaping, Orlando

What's Included

What you get.

Query research from your real buyers
CRM data, sales calls, Search Console history, and on-site behavior drive the keyword list. Not a generic commercial intent scrape.
Technical SEO in the site itself
Schema markup, semantic HTML, clean URLs, internal linking, XML sitemap, robots governance, and Core Web Vitals handled at build time.
Local SEO that works
Google Business Profile optimization, structured NAP consistency, local landing pages by market, citation cleanup, and review generation flows tied to your CRM.
Content designed to convert
Every piece of content has a clear path to lead capture. The site isn't a library, it's a pipeline feeder.
On-page optimization that respects the reader
Titles, meta, headings, and body copy written for humans first, Google second. No keyword stuffing, no filler.
Attribution back to pipeline
Every piece of organic traffic is tracked to source, landing page, query, and downstream outcome. We know which keywords drive revenue.
Ongoing optimization, not a one-time audit
Monthly work on rankings, content refreshes, new local pages, and technical regressions. Not a report that lists the same thirty items every month.
Tight pairing with web development and paid search
SEO, the site, and paid search share one query strategy. Not three separate rankings spreadsheets.

How We Work

How this actually gets built.

  1. 01

    Baseline audit

    We pull your current rankings, Search Console data, CRM query patterns, and competitor footprint, to know where you stand and where the real wins are.

  2. 02

    Query strategy

    A documented keyword map: buyer queries tiered by intent, mapped to existing pages where possible and flagged for new content where needed.

  3. 03

    Technical foundation

    Everything that has to be in the site itself gets fixed first: schema, speed, structure, internal links, indexation. Content work is wasted effort on a broken foundation.

  4. 04

    Local coverage

    Google Business Profile, citations, local landing pages, and review flows handled together so the local presence is consistent everywhere Google looks.

  5. 05

    Content program

    Ongoing content built around ranking queries with clear paths to conversion. Not a blog for the sake of a blog. Content that matches intent and funnels traffic into the pipeline.

  6. 06

    Measure against pipeline

    Monthly reporting that shows rankings, traffic, leads, and revenue, in that order. Rankings without pipeline context are noise.

FAQ

Straight answers to common questions

Free Consultation

Ready to see what search engine optimization (seo) looks like for your team?

Thirty minutes, free. We'll walk through your current stack, show you where search engine optimization (seo) fits, and tell you what we'd do. No pitch deck, no follow-up drip.

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