Case Study · Landscaping & Outdoor Services
R&G Luxury Landscaping
28 markets, 55 pages, 1 unified system: how R&G scaled across Central Florida without outgrowing their stack
28
Local markets served
55
Service site pages
1
Unified system
The Challenge
Where things stood before
R&G Luxury Landscaping was expanding across Central Florida, growing from a single market to 28. Each market needed its own service pages, pricing structure, and lead routing. The existing stack couldn't keep up. Leads from different cities landed in the same inbox with no context. The website had no local SEO presence for any of the 28 markets. The CRM was a spreadsheet that three people edited simultaneously. Scheduling, quoting, and follow-up were manual processes that broke every time the team added a new market. R&G didn't need a website refresh or a CRM upgrade. They needed a unified system that could scale across 28 markets without multiplying the operational overhead by 28.
Our Approach
How we built it
- 1
Started with a technology consulting engagement to map the full picture: existing tools, workflows, pain points, and what the architecture needed to look like to support 28 markets from a single platform.
- 2
Built a custom CRM designed around R&G's multi-market model. Every lead is automatically tagged by market, service type, and source. Pipeline stages, task assignments, and follow-up sequences are market-aware, so a lead from Winter Park flows differently than one from Kissimmee without anyone configuring it manually.
- 3
Developed a 55-page service site with market-specific landing pages for every service in every city. Each page is SEO-optimized for local search (for example, 'luxury landscaping Winter Park,' 'lawn care Orlando,' 'outdoor lighting Clermont'), so R&G ranks where their crews actually work.
- 4
Connected the CRM, website, and scheduling through a shared integration layer. A website lead in Sanford creates a CRM record, triggers a qualification sequence, and notifies the right regional manager automatically. A schedule change in the CRM reflects on the team's devices immediately.
- 5
Built automation workflows that handle the repetitive operations: lead follow-up sequences, appointment reminders, status update notifications, and monthly reporting. The processes that used to require a person checking a spreadsheet now run on their own.
- 6
Delivered ongoing managed IT support so the infrastructure stays current: monitoring, patching, and proactive maintenance across the systems that keep all 28 markets running.
The Results
What it looks like now
R&G now operates 28 local markets from one unified platform. Every lead, from every market, enters the same pipeline with full context. No manual sorting, no lost leads, no duplicate data entry. The 55-page site gives R&G a local SEO presence in every city they serve, driving organic traffic that the single-page site never captured. The CRM handles lead routing, qualification, and follow-up automatically, so the team focuses on closing instead of chasing. When R&G adds a new market, the process is repeatable: a new set of landing pages, a new market configuration in the CRM, and the automation layer extends without rebuilding anything. The system that serves 28 markets today can serve 50 without architectural changes.
28
Local markets served
55
Service site pages
1
Unified system
Free Consultation
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